2025-10-31 / Amphin
The AI browser and how customers investigate a service: UK marketing perspective
OpenAI introduced ChatGPT Atlas in October 2025. This article applies that global browser announcement to UK service marketing.
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312 articles on marketing, branding, digital and technology.
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Technology for marketing
2025-10-31 / Amphin
Privacy Sandbox changes and measurement resilience: EU member states marketing perspective
Google updated its Privacy Sandbox technology plans on 17 October 2025.
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2025-09-30 / Amphin
Qwen3-Max and agent-building choices: China marketing perspective
Alibaba’s Qwen team introduced Qwen3-Max in September 2025.
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2025-09-30 / Amphin
YouTube creator tools and a better production brief: US marketing perspective
YouTube announced new AI and creator tools at Made on YouTube on 16 September 2025.
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2025-08-31 / Amphin
AI Mode arrives in Canadian Search: Canada marketing perspective
Google announced the start of AI Mode rollout for users in Canada on 21 August 2025.
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2025-08-31 / Amphin
GPT-5 and a practical model evaluation: US marketing perspective
OpenAI introduced GPT-5 on 7 August 2025.
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2025-07-31 / Amphin
African-language AI and useful local communication: Kenya; Nigeria; South Africa marketing perspective
Nature reported in July on efforts to address gaps in African-language AI data. Language coverage and quality still need market-specific evaluation.
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2025-07-31 / Amphin
ChatGPT agent and controlled marketing operations: US marketing perspective
OpenAI introduced ChatGPT agent in July 2025.
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