2026-10-21 / Amphin
Marketing strategy and the operating plan explained: older methods and modern marketing
A practical explanation of marketing strategy and the operating plan, with historical and current examples.
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312 articles on marketing, branding, digital and technology.
blog posts
Marketing fundamentals
2026-10-14 / Amphin
Marketing automation and CRM explained: older methods and modern marketing
A practical explanation of marketing automation and crm, with historical and current examples.
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2026-10-07 / Amphin
AI-assisted marketing operations explained: older methods and modern marketing
A practical explanation of ai-assisted marketing operations, with historical and current examples.
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2026-09-30 / Amphin
Ethical marketing and dark patterns explained: older methods and modern marketing
A practical explanation of ethical marketing and dark patterns, with historical and current examples.
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2026-09-23 / Amphin
Permission marketing and privacy explained: older methods and modern marketing
A practical explanation of permission marketing and privacy, with historical and current examples.
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2026-09-16 / Amphin
Global marketing and localisation explained: older methods and modern marketing
A practical explanation of global marketing and localisation, with historical and current examples.
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2026-09-09 / Amphin
Customer experience and service recovery explained: older methods and modern marketing
A practical explanation of customer experience and service recovery, with historical and current examples.
Read moreMarketing fundamentals
2026-09-02 / Amphin
Service quality and expectation gaps explained: older methods and modern marketing
A practical explanation of service quality and expectation gaps, with historical and current examples.
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