2026-08-26 / Amphin
B2B buying committees explained: older methods and modern marketing
A practical explanation of b2b buying committees, with historical and current examples.
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312 articles on marketing, branding, digital and technology.
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Marketing fundamentals
2026-08-19 / Amphin
Account-based marketing explained: older methods and modern marketing
A practical explanation of account-based marketing, with historical and current examples.
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2026-08-12 / Amphin
Demand generation and demand capture explained: older methods and modern marketing
A practical explanation of demand generation and demand capture, with historical and current examples.
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2026-08-05 / Amphin
ROAS and marketing ROI explained: older methods and modern marketing
A practical explanation of roas and marketing roi, with historical and current examples.
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2026-07-29 / Amphin
Marketing mix modelling explained: older methods and modern marketing
A practical explanation of marketing mix modelling, with historical and current examples.
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2026-07-22 / Amphin
Incrementality explained: older methods and modern marketing
A practical explanation of incrementality, with historical and current examples.
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2026-07-15 / Amphin
Marketing attribution explained: older methods and modern marketing
A practical explanation of marketing attribution, with historical and current examples.
Read moreMarketing fundamentals
2026-07-08 / Amphin
A/B testing explained: older methods and modern marketing
A practical explanation of a/b testing, with historical and current examples.
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