2025-11-19 / Amphin
Value-based pricing explained: older methods and modern marketing
A practical explanation of value-based pricing, with historical and current examples.
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312 articles on marketing, branding, digital and technology.
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Marketing fundamentals
2025-11-12 / Amphin
Cost-plus pricing explained: older methods and modern marketing
A practical explanation of cost-plus pricing, with historical and current examples.
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2025-11-05 / Amphin
Referral marketing explained: older methods and modern marketing
A practical explanation of referral marketing, with historical and current examples.
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2025-10-29 / Amphin
Loyalty programmes explained: older methods and modern marketing
A practical explanation of loyalty programmes, with historical and current examples.
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2025-10-22 / Amphin
Relationship marketing explained: older methods and modern marketing
A practical explanation of relationship marketing, with historical and current examples.
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2025-10-15 / Amphin
RFM segmentation explained: older methods and modern marketing
A practical explanation of rfm segmentation, with historical and current examples.
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2025-10-08 / Amphin
Retention and churn explained: older methods and modern marketing
A practical explanation of retention and churn, with historical and current examples.
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2025-10-01 / Amphin
Customer acquisition cost explained: older methods and modern marketing
A practical explanation of customer acquisition cost, with historical and current examples.
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