Insights and updates from our agency

Adobe expanded Firefly's commercial conversation and creative integrations, making brand workflows a practical focus.

Google introduced PaLM 2 and previewed generative search experiences at I/O.

Meta introduced Segment Anything, providing a model and dataset for image segmentation.

OpenAI introduced GPT-4, while other assistant launches widened business interest in generative AI.

Microsoft unveiled the new Bing and Google announced Bard, signalling a shift in how people might search and receive answers.

Microsoft announced a further phase of its partnership with OpenAI, bringing AI infrastructure and commercial deployment into sharper focus.

Anthropic published Constitutional AI research, examining how principles and AI feedback could support model training.

OpenAI released ChatGPT as a research preview, allowing a broad audience to interact with conversational generative AI.