2025-12-03 / Amphin
Price anchoring explained: older methods and modern marketing
A practical explanation of price anchoring, with historical and current examples.
Read moreInsights and updates from our agency
312 articles on marketing, branding, digital and technology.
blog posts
AI trends and innovations
2025-11-30 / Amphin
Recap of November 2025: Gemini 3 expands the multimodal model race
Google introduced Gemini 3, continuing the development of multimodal and reasoning capabilities.
Read moreTechnology for marketing
2025-11-30 / Amphin
AI investment and the SME implementation gap: UAE marketing perspective
Microsoft detailed its ongoing and planned investment in the UAE in November 2025.
Read moreTechnology for marketing
2025-11-30 / Amphin
Gemini 3 and multilingual customer work: India marketing perspective
Google introduced Gemini 3 in November 2025. This article considers an India-focused application and does not assume equal performance across languages.
Read moreMarketing fundamentals
2025-11-26 / Amphin
Price elasticity of demand explained: older methods and modern marketing
A practical explanation of price elasticity of demand, with historical and current examples.
Read moreMarketing fundamentals
2025-11-19 / Amphin
Value-based pricing explained: older methods and modern marketing
A practical explanation of value-based pricing, with historical and current examples.
Read moreMarketing fundamentals
2025-11-12 / Amphin
Cost-plus pricing explained: older methods and modern marketing
A practical explanation of cost-plus pricing, with historical and current examples.
Read moreMarketing fundamentals
2025-11-05 / Amphin
Referral marketing explained: older methods and modern marketing
A practical explanation of referral marketing, with historical and current examples.
Read more