Insights and updates from our agency

OpenAI introduced ChatGPT Atlas, bringing assistant functionality into a browser environment.

Google published an October update on its plans for Privacy Sandbox technologies.

OpenAI introduced ChatGPT Atlas in October 2025. This article applies that global browser announcement to UK service marketing.

Google updated its Privacy Sandbox technology plans on 17 October 2025.

A practical explanation of loyalty programmes, with historical and current examples.

A practical explanation of relationship marketing, with historical and current examples.

A practical explanation of rfm segmentation, with historical and current examples.

A practical explanation of retention and churn, with historical and current examples.