Insights and updates from our agency

The year’s selected AI milestones, technology changes and practical marketing lessons.

Google announced an AI shopping update in November, including agentic checkout capabilities with defined rollout conditions.

A practical explanation of paid, owned and earned media, with historical and current examples.

OpenAI introduced GPT-5.2 on 11 December 2025.

Google published a December Demand Gen update. This article considers an Australia and New Zealand application rather than claiming a local launch.

A practical explanation of integrated marketing communications, with historical and current examples.

A practical explanation of promotion economics, with historical and current examples.

A practical explanation of bundling and tiered pricing, with historical and current examples.