2025-02-19 / Amphin
Jobs to Be Done explained: older methods and modern marketing
A practical explanation of jobs to be done, with historical and current examples.
Read moreInsights and updates from our agency
312 articles on marketing, branding, digital and technology.
blog posts
Marketing fundamentals
2025-02-12 / Amphin
Behavioural segmentation explained: older methods and modern marketing
A practical explanation of behavioural segmentation, with historical and current examples.
Read moreMarketing fundamentals
2025-02-05 / Amphin
Psychographic segmentation explained: older methods and modern marketing
A practical explanation of psychographic segmentation, with historical and current examples.
Read moreAI trends and innovations
2025-01-31 / Amphin
Recap of January 2025: DeepSeek-R1 and Operator bring reasoning and agents together
DeepSeek released R1 and OpenAI introduced Operator as a research preview for browser-based tasks.
Read moreTechnology for marketing
2025-01-31 / Amphin
The AI Action Plan and practical adoption: UK marketing perspective
The UK published its AI Opportunities Action Plan on 13 January 2025.
Read moreTechnology for marketing
2025-01-31 / Amphin
DeepSeek-R1 and the cost-performance conversation: China marketing perspective
DeepSeek released R1 in January, expanding the reasoning-model conversation.
Read moreMarketing fundamentals
2025-01-29 / Amphin
Demographic segmentation explained: older methods and modern marketing
A practical explanation of demographic segmentation, with historical and current examples.
Read moreMarketing fundamentals
2025-01-22 / Amphin
Segmentation, targeting and positioning explained: older methods and modern marketing
A practical explanation of segmentation, targeting and positioning, with historical and current examples.
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