2025-07-23 / Amphin
The BCG portfolio matrix explained: older methods and modern marketing
A practical explanation of the bcg portfolio matrix, with historical and current examples.
Read moreInsights and updates from our agency
312 articles on marketing, branding, digital and technology.
blog posts
Marketing fundamentals
2025-07-16 / Amphin
Ansoff's growth matrix explained: older methods and modern marketing
A practical explanation of ansoff's growth matrix, with historical and current examples.
Read moreMarketing fundamentals
2025-07-09 / Amphin
The product life cycle explained: older methods and modern marketing
A practical explanation of the product life cycle, with historical and current examples.
Read moreMarketing fundamentals
2025-07-02 / Amphin
Diffusion of innovations explained: older methods and modern marketing
A practical explanation of diffusion of innovations, with historical and current examples.
Read moreAI trends and innovations
2025-06-30 / Amphin
Recap of June 2025: Gemini 2.5 reaches a broader production stage
Google announced general availability for Gemini 2.5 Pro and Flash, moving the discussion towards production use.
Read moreMarketing trends
2025-06-30 / Amphin
Recap of May–June 2025: AI Max expands the Search advertising toolkit
Google introduced AI Max for Search campaigns in May, linking targeting and creative enhancements.
Read moreTechnology for marketing
2025-06-30 / Amphin
WhatsApp Updates and business discovery: Brazil marketing perspective
Meta announced promoted channels, subscriptions and Status advertising in WhatsApp Updates in June. This article considers a Brazil marketing application without asserting a Brazil launch date.
Read moreTechnology for marketing
2025-06-30 / Amphin
Production-ready models and the procurement brief: EU member states marketing perspective
Google announced general availability for Gemini 2.5 Pro and Flash in June. This article considers procurement questions for European marketing teams.
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