2025-08-31 / Amphin
Recap of August 2025: GPT-5 raises the question of useful adoption
OpenAI introduced GPT-5, creating another opportunity for businesses to compare model performance on their own tasks.
Read moreInsights and updates from our agency
312 articles on marketing, branding, digital and technology.
blog posts
Marketing trends
2025-08-31 / Amphin
Recap of July–August 2025: Discovery commerce needs a proper fulfilment plan
TikTok described its UK discovery-commerce proposition in March. This July–August recap revisits that continuing commercial trend rather than claiming a new launch.
Read moreTechnology for marketing
2025-08-31 / Amphin
AI Mode arrives in Canadian Search: Canada marketing perspective
Google announced the start of AI Mode rollout for users in Canada on 21 August 2025.
Read moreTechnology for marketing
2025-08-31 / Amphin
GPT-5 and a practical model evaluation: US marketing perspective
OpenAI introduced GPT-5 on 7 August 2025.
Read moreMarketing fundamentals
2025-08-27 / Amphin
Market research methods explained: older methods and modern marketing
A practical explanation of market research methods, with historical and current examples.
Read moreMarketing fundamentals
2025-08-20 / Amphin
Competitor analysis explained: older methods and modern marketing
A practical explanation of competitor analysis, with historical and current examples.
Read moreMarketing fundamentals
2025-08-13 / Amphin
Porter's five forces explained: older methods and modern marketing
A practical explanation of porter's five forces, with historical and current examples.
Read moreMarketing fundamentals
2025-08-06 / Amphin
PESTLE analysis explained: older methods and modern marketing
A practical explanation of pestle analysis, with historical and current examples.
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