2026-03-31 / Amphin
Computer-use models and the website workflow: UK marketing perspective
OpenAI introduced GPT-5.4 in March. This article applies the computer-use announcement to a UK marketing workflow.
Read more312 articles on marketing, branding, digital and technology.
blog posts
2026-03-31 / Amphin
Coding agents and a controlled localisation task: Japan marketing perspective
OpenAI introduced GPT-5.3-Codex in February. This March editorial reviews the continuing trend through a Japan localisation example.
Read more2026-03-25 / Amphin
WhatsApp and conversational marketing explained: older methods and modern marketing
A practical explanation of whatsapp and conversational marketing, with historical and current examples.
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2026-03-18 / Amphin
Why showing up is the whole game.
Artificial Intelligence (AI) is revolutionizing the marketing landscape by enhancing strategies, improving customer engagement, and driving higher ROI. This blog post explores the transformative role of AI in growth and performance marketing, detailing how it …
Read more2026-03-18 / Amphin
Email lifecycle marketing explained: older methods and modern marketing
A practical explanation of email lifecycle marketing, with historical and current examples.
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2026-03-13 / Amphin
Harnessing the Power of AI in Marketing: Trends and Transformations in Growth and Performance Marketing
Artificial Intelligence (AI) is revolutionizing the marketing landscape by enhancing strategies, improving customer engagement, and driving higher ROI. This blog post explores the transformative role of AI in growth and performance marketing, detailing how it …
Read more2026-03-11 / Amphin
Structured data and entities explained: older methods and modern marketing
A practical explanation of structured data and entities, with historical and current examples.
Read more2026-03-04 / Amphin
Generative engine optimisation explained: older methods and modern marketing
A practical explanation of generative engine optimisation, with historical and current examples.
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