Insights and updates from our agency

Adobe expanded Firefly's commercial conversation and creative integrations, making brand workflows a practical focus.

Google Marketing Live outlined generative AI capabilities for advertising.

Google introduced PaLM 2 and previewed generative search experiences at I/O.

Meta introduced Segment Anything, providing a model and dataset for image segmentation.

Google previewed generative AI in Workspace, bringing draft assistance into familiar tools.

OpenAI introduced GPT-4, while other assistant launches widened business interest in generative AI.

Microsoft unveiled the new Bing and Google announced Bard, signalling a shift in how people might search and receive answers.

Bard and the new Bing made the search interface itself a marketing question.