Insights and updates from our agency

A practical explanation of customer acquisition cost, with historical and current examples.

OpenAI introduced Sora 2 and a social video app, raising fresh questions about creative control, likeness and distribution.

Alibaba’s Qwen team introduced Qwen3-Max in September 2025.

YouTube announced new AI and creator tools at Made on YouTube on 16 September 2025.

A practical explanation of customer lifetime value, with historical and current examples.

A practical explanation of customer satisfaction and nps, with historical and current examples.

A practical explanation of survey design and sampling, with historical and current examples.

A practical explanation of qualitative and quantitative research, with historical and current examples.