Insights and updates from our agency

TikTok launched its UK TikTok means business campaign in October, highlighting small-business discovery.

OpenAI introduced o1-preview and o1-mini, emphasising models designed to spend more time reasoning.

The EU AI Act entered into force with staged application dates. Entry into force did not mean all obligations applied immediately.

Google announced a revised approach to third-party cookie choice in Chrome in July. This is the historical announcement, not a description of every later decision.

Meta introduced Llama 3.1, including a 405B model, expanding its open-weight model family.

Apple announced Apple Intelligence, outlining an approach spanning on-device processing and cloud capabilities.

Google Marketing Live introduced additional AI-led creative and advertising features.

OpenAI introduced GPT-4o and Google began rolling out AI Overviews in US Search.