2025-04-23 / Amphin
Mental and physical availability explained: older methods and modern marketing
A practical explanation of mental and physical availability, with historical and current examples.
Read moreInsights and updates from our agency
312 articles on marketing, branding, digital and technology.
blog posts
Marketing fundamentals
2025-04-16 / Amphin
Distinctive brand assets explained: older methods and modern marketing
A practical explanation of distinctive brand assets, with historical and current examples.
Read moreMarketing fundamentals
2025-04-09 / Amphin
Brand equity explained: older methods and modern marketing
A practical explanation of brand equity, with historical and current examples.
Read moreMarketing fundamentals
2025-04-02 / Amphin
Brand identity and brand image explained: older methods and modern marketing
A practical explanation of brand identity and brand image, with historical and current examples.
Read moreAI trends and innovations
2025-03-31 / Amphin
Recap of March 2025: Native image generation changes creative iteration
OpenAI introduced native image generation in GPT-4o, drawing attention to iterative visual creation through conversation.
Read moreTechnology for marketing
2025-03-31 / Amphin
Native image generation and product accuracy: US marketing perspective
OpenAI introduced native 4o image generation on 25 March 2025.
Read moreTechnology for marketing
2025-03-31 / Amphin
Discovery commerce and the fulfilment behind the video: UK marketing perspective
TikTok’s 31 March UK article explained its discovery-commerce proposition for brands and shoppers.
Read moreMarketing fundamentals
2025-03-26 / Amphin
Differentiation explained: older methods and modern marketing
A practical explanation of differentiation, with historical and current examples.
Read more