Insights and updates from our agency

A practical explanation of positioning and perceptual maps, with historical and current examples.

A practical explanation of customer value proposition, with historical and current examples.

A practical explanation of market orientation, with historical and current examples.

OpenAI introduced deep research, an agentic research capability designed for multi-step information gathering.

Google announced Demand Gen updates in January, extending the tools available for visual advertising.

SoftBank and OpenAI announced an enterprise AI partnership in Japan on 3 February 2025.

AI literacy provisions under the EU AI Act began applying in February 2025. Later amendments must be checked separately.

A practical explanation of buyer personas, with historical and current examples.